Marco is a passionate homeopath and the driving force behind Similia. With a clear mission to make high-quality digital tools accessible to fellow practitioners, he envisioned a platform that feels intuitive, empowering, and grounded in clinical practice. His commitment to usability and clarity continues to shape every aspect of Similia — from how it works to how it serves the global homeopathic community.

Michele combines his deep knowledge of frontend development with cutting-edge AI tools to create fast, elegant, and scalable solutions for Similia. From architecture to polish, he’s responsible for making sure the platform feels as seamless to use as it is powerful under the hood.

Simone brings a rare blend of deep curiosity for homeopathy and a forward-thinking passion for AI. At Similia, he explores and integrates cutting-edge technologies to keep the platform innovative, intuitive, and one step ahead. His work ensures that Similia remains a powerful tool for practitioners — not just today, but in the future of digital homeopathy.

Karina Bentley is a UK-based Social Media Manager supporting health, wellness, and beauty brands in showing up confidently online. She specialises in creating strategic, engaging content across Instagram, Facebook, and LinkedIn to help businesses build authentic connections and grow their digital presence.

Mehroz is a UI/UX Designer with a passion for human-centered tools that feel intuitive from day one. At Similia, he helped lead the design of the platform's interface while working closely with the team to make sure the design stays clean, accessible, and focused on what real practitioners need.